6 Benefits of Using Video in Your Social Media Strategy
More and more small businesses are discovering the power of online video and today, more than ever, companies are realizing that video has a key role to play in their content marketing strategy. Video has become one of the most highly shared content formats on the Internet, especially on social networks. According to a survey by Demand Metric and Ascend2, while the primary placement of videos was on the brand website (81%), videos were most effective in the second most popular placement location – sites such as YouTube and other social media platforms (26%). The brand website was in fact, found to be the second most effective distribution channel. Below we’ll talk about some of the benefits of using video in your social media strategy, rather than just your company website.
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Source by Sparksight | May 13, 2020
Read the full story here
Source by Sparksight | May 13, 2020
